Ulta Beauty, Inc. is a beauty retailer. Co.'s product categories include cosmetics, skincare, haircare products and styling tools, fragrance and bath, services, and accessories and other. Co. has one segment, which includes retail stores, salon services, and e-commerce. It offers a range of beauty services in its stores, focusing on hair, makeup, brow and skin services. Its skin services include a skin treatment room or dedicated skin treatment area on the sales floor. Its Ulta Beauty store prototype includes an open salon area, with most of its stores offering brow services on the salon floor. It offers a new way to shop for beauty - bringing together All Things Beauty, All in One Place.
When researching a stock like Ulta Beauty, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ULTA Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ULTA stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of these ways is called the Relative Strength Index, or RSI. This popular indicator, originally developed in the 1970's by J. Welles Wilder, looks at a 14-day moving average of a stock's gains on its up days, versus its losses on its down days. The resulting ULTA RSI is a value that measures momentum, oscillating between "oversold" and "overbought" on a scale of zero to 100. A reading below 30 is viewed to be oversold, which a bullish investor could look to as a sign that the selling is in the process of exhausting itself, and look for entry point opportunities. A reading above 70 is viewed to be overbought, which could indicate that a rally in progress is starting to get crowded with buyers. If the rally has been a long one, that could be a sign that a pullback is overdue. |
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Video: RSI Indicator