| Rollins is an international services company that provides pest and termite control services to both residential and commercial customers through its subsidiaries and independent franchises. Co. operates under one reportable segment which contains its three business lines: Residential, which includes pest control services protecting residential properties from common pests, including rodents, insects and wildlife; Commercial, which includes workplace pest control solutions for customers across various end markets such as healthcare, foodservice and logistics; and Termite, which includes baiting termite protection services and ancillary services for both residential and commercial customers. |
When researching a stock like Rollins, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ROL Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ROL stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of these ways is called the Relative Strength Index, or RSI. This popular indicator, originally developed in the 1970's by J. Welles Wilder, looks at a 14-day moving average of a stock's gains on its up days, versus its losses on its down days. The resulting ROL RSI is a value that measures momentum, oscillating between "oversold" and "overbought" on a scale of zero to 100. A reading below 30 is viewed to be oversold, which a bullish investor could look to as a sign that the selling is in the process of exhausting itself, and look for entry point opportunities. A reading above 70 is viewed to be overbought, which could indicate that a rally in progress is starting to get crowded with buyers. If the rally has been a long one, that could be a sign that a pullback is overdue.