| PulteGroup, through its subsidiaries, engages primarily in the homebuilding business. Co. also has financial services businesses, including mortgage banking, conducted principally through its subsidiary, Pulte Mortgage LLC, title, and insurance brokerage operations. Co.'s Homebuilding operations are located within the U.S. Through its brands, which include Centex, Pulte Homes, Del Webb, DiVosta Homes, and American West, Co. provides a variety of home designs with varying levels of options and amenities to its customer groups: first-time, move-up, and active adult. Co. primarily sells single-family detached homes. Co. also sells attached homes, such as townhomes, condominiums, and duplexes. |
When researching a stock like PulteGroup, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from PHM Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for PHM stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of these ways is called the Relative Strength Index, or RSI. This popular indicator, originally developed in the 1970's by J. Welles Wilder, looks at a 14-day moving average of a stock's gains on its up days, versus its losses on its down days. The resulting PHM RSI is a value that measures momentum, oscillating between "oversold" and "overbought" on a scale of zero to 100. A reading below 30 is viewed to be oversold, which a bullish investor could look to as a sign that the selling is in the process of exhausting itself, and look for entry point opportunities. A reading above 70 is viewed to be overbought, which could indicate that a rally in progress is starting to get crowded with buyers. If the rally has been a long one, that could be a sign that a pullback is overdue.