| Kohl's sells private and national brand apparel, footwear, accessories, beauty, and home products. Co.'s Kohl's stores generally carry merchandise assortment with some differences attributable to local preferences. Co.'s website includes merchandise that is available in its stores, as well as merchandise that is available only online. Co.'s merchandise mix includes both national brands and proprietary brands. Co.'s private portfolio includes brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, and Sonoma Goods for Life, and brands that are developed and marketed through agreements with brands such as Food Network, LC Lauren Conrad, and Simply Vera Vera Wang. |
When researching a stock like Kohls, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from KSS Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for KSS stock — the real life supply and demand for the stock over time — and examines that data in different ways. One of these ways is called the Relative Strength Index, or RSI. This popular indicator, originally developed in the 1970's by J. Welles Wilder, looks at a 14-day moving average of a stock's gains on its up days, versus its losses on its down days. The resulting KSS RSI is a value that measures momentum, oscillating between "oversold" and "overbought" on a scale of zero to 100. A reading below 30 is viewed to be oversold, which a bullish investor could look to as a sign that the selling is in the process of exhausting itself, and look for entry point opportunities. A reading above 70 is viewed to be overbought, which could indicate that a rally in progress is starting to get crowded with buyers. If the rally has been a long one, that could be a sign that a pullback is overdue.